A multidisciplinary UX skill set grounded in research, design, testing, accessibility, and cross-functional collaboration — enabling the creation of clear, usable, and measurably effective digital experiences.
UX Research
Empathize · Define · Validate
- Identify target users; craft personas and problem statements.
- Plan and conduct interviews, surveys, and contextual inquiry.
- Build information architecture; run card sorts and tree tests.
- Create evaluation scripts; conduct moderated/unmoderated testing.
- Synthesize insights into actionable requirements and use cases.
Wireframing & Prototyping
From idea to testable experience
- Low-to-high fidelity wireframes, flows, and interactive prototypes.
- Design validation before development to reduce rework and risk.
- HTML prototypes for realistic interactions and usability studies.
- Rapid iteration grounded in user feedback and analytics.
Interaction Design
Clarity, feedback, and flow
- Model user mental paths; define states, errors, and micro-interactions.
- Prototype task flows to evaluate efficiency and learnability.
- Balance usability, performance, and visual hierarchy.
Visual Communication
Hierarchy, contrast, and cohesion
- Systematic typography, color, spacing, and component patterns.
- Reduce cognitive load; make interactivity obvious and consistent.
- Design system thinking for scalable, coherent experiences.
Collaboration
Cross-functional, outcome-driven
- Partner with SMEs, Product, and Engineering to align goals.
- Translate insights into roadmaps, stories, and acceptance criteria.
- Mentor designers; facilitate workshops and design critiques.
UX Writing
Clarity that drives action
- Microcopy that reduces friction and supports task success.
- Information architecture that improves wayfinding and trust.
- Partner with PM/legal to ensure accurate, inclusive language.
User Empathy & Ethics
Design with responsibility
- Embed empathy via qualitative + quantitative insight gathering.
- Design for diverse abilities; respect privacy and consent.
- Prevent dark patterns; advocate for user well-being.
Front-End & Prototype Coding
Bridging design and delivery
- HTML, CSS, JavaScript (plus jQuery for legacy contexts).
- Developer-ready specs; handoff with components and tokens.
- High-fidelity HTML prototypes for stakeholder demos and UT.
Analytics & Measurement
Decisions backed by data
- Define success metrics; interpret ratios, trends, and funnels.
- Close the loop from data → insight → design iteration.
- Blend behavioral analytics with qualitative findings.
Accessibility & Standards
Inclusive by default
- WCAG 2.2 practices across design and content.
- Semantic structure, keyboard flows, and contrast.
- Design tokens and component governance for scale.
Toolkit
Daily drivers across research, design, prototyping, and teaching.